If you’ve been scrolling through social media lately, chances are you’ve come across a celebrity or influencer plunging into a tub filled with ice-cold water. While it may seem like just another fleeting wellness trend (think celery juice and apple cider vinegar shots), cold water therapy is far from a passing fad. In fact, it has a long history, dating back centuries, with figures like Thomas Jefferson reportedly using cold foot baths every morning to maintain good health.
But why exactly has cold water therapy surged in popularity over the past few years? And more importantly, what can it do for you? Let’s dive into the science-backed benefits and practical ways to incorporate this invigorating practice into your routine.
The science-backed benefits of cold water therapy
Unlike many wellness trends that lack scientific support, cold water therapy comes with a host of proven benefits. Whether you’re looking to enhance your mood, boost your immune system, or recover faster after workouts, there’s something for everyone.
1. Reduced muscle soreness and faster recovery
Athletes have long used cold water immersion, or hydrotherapy, to help their muscles recover after intense training sessions. Scientific studies have shown that cold exposure can reduce muscle inflammation and soreness, helping to speed up recovery. Whether you’ve had a tough workout or just a long day on your feet, a cold shower or ice bath can provide much-needed relief.
2. Improved mood and mental clarity
Ever heard of the “natural high” people talk about after a cold dip? There’s actual science behind it. Exposure to cold water triggers the release of endorphins, the body’s natural feel-good hormones, leading to an almost immediate mood boost. Research also suggests that cold showers may help decrease symptoms of depression by stimulating the nervous system and increasing blood flow to the brain.
3. Energy boost without the jitters
Struggling to get going in the morning? Instead of reaching for another cup of coffee, consider a cold shower. Many people report feeling more energised and alert after exposure to cold water, as it activates the body’s sympathetic nervous system, increasing heart rate and circulation. Some even compare the effects to a shot of espresso—minus the caffeine crash. Pair with our Pure Seaweed Capsules for nature's ultimate energy boost!
4. Strengthened immune system
Keeping your immune system strong is more important than ever, and cold water therapy may help. Research indicates that regular cold exposure can stimulate the production of white blood cells, which play a key role in fighting off infections. One study found that participants who practiced cold water immersion alongside deep breathing techniques experienced fewer symptoms when exposed to bacterial infections. Add in our award-winning Immunity+ supplement to your morning routine for the ultimate daily boost to your immune health.
How to get started with cold water therapy
If you’re intrigued but hesitant about diving headfirst into an ice bath, don’t worry—there are plenty of ways to ease into cold water therapy.
1. Take the plunge in nature
If you have access to a safe, dip-friendly body of water such as a beach, river, or lake, this is a fantastic way to experience the benefits of cold water therapy. Make sure to check safety guidelines before entering and always go with a friend if possible. Start with a quick dip and gradually increase the duration as you become more comfortable.
2. Try an at-home ice bath
For a more controlled experience, consider filling your bathtub with cold water and adding ice. Start with short sessions—around 30 seconds to a minute—and gradually work your way up. This method is particularly beneficial after an intense workout.
3. End your showers with a blast of cold
Perhaps the easiest way to integrate cold water therapy into your routine is by simply turning your shower to the cold setting for the last 10-30 seconds. Gradually increase the duration each day, working up to 2 minutes. This method is a great way to experience the benefits without a drastic lifestyle change.
Making cold water therapy part of your wellness routine
Cold water therapy is not just a passing trend—it’s a scientifically backed wellness practice with numerous benefits. Whether you’re looking to improve your mood, recover faster, or strengthen your immune system, incorporating cold exposure into your daily routine can be a game-changer.
Start small, stay consistent, and embrace the challenge. You might just find that a burst of cold water is the refreshing reset your mind and body have been craving!